WHERE TO?

UBER

For the unveiling of the newest, fanciest iteration of Uber Rider, we created a slickly animated website that takes you through the features of the new app. Where To breaks away from traditional web design by creating a full-screen experience designed around an actual ride— leading you down the site with Uber-inspired icons indicating your current position. We designed and localized for over 50 languages, and in just two weeks, millions of visitors found their way Where To.