First Trip
Uber
Taking a maiden voyage can be a daunting endeavor for a newly initiated Uber driver. So with smooth animations, a personable voiceover, and clear step-by-step instructions, this video was commissioned to inform and instill confidence in even the most nervous of newbie Uber drivers. The colors, styles, and motion was developed from the ground up to be simple enough for any audience yet remaining compelling for all.
STYLEFRAMES
EARLY EXPLORATIONS
CREDITS
CLIENT
Uber
PRODUCTION SUDIO
Brand Creative Director
Eric Schlakman
Producer
Catherine Lee
Creative Director
Chris Doe