STAINED GLASS

Real Estate

In partnership with Wieden+Kennedy group, we produced an interactive music video for the New Jersey band Real Estate. I was too hard to choose our own colors, so in this video, fans decide! As the animation is running, users color in the video to their liking by clicking outlined cells — which, in an unbelievable coincidence, resembles a stained glass window. To create the animations, band members lip-synced the song in front of green screen on treadmills. We then traced the live-action shots frame by frame to create the outline animations and then followed with some WebGL trickery to generate a compelling, interactive web experience.

 

Spring 2017

 

PRODUCTION IMAGES

 

EARLY EXPLORATIONS

 

CREDITS

 

BAND

Real Estate

 

Record Label

Domino Records

 

agency producer

Mike Davidson

 

Agency creative director

Craig Allen

 

PRODUCTION SUDIO

MediaMonks

 

Associate Creative Director

Chris Doe