HOW FAR

EXPEDIA

How far will you go for the things you love? Working in tandem with Tourism Australia and Expedia, we launched this advertising film campaign that begs this question. In both 360°and standard 2D, the team captured campaign-exclusive footage spanning from deep sea diving, aboriginal dance ceremonies, and wildlife in the lands of Tasmania, Western Australia, and Victoria. With this strikingly indigenous authenticity, it is expected that more than 325 million impressions will be made on the web, driving people directly to Expedia Australia’s destination hub for exploring travel ideas, special offers, and booking options.