ON THE ROOFS

CONVERSE

 

On The Roofs is a thrilling interactive experience that takes you on a first-person climb up one of Moscow’s tallest skyscrapers, Mercury City Tower. Produced as part of Converse’s Ready For More campaign, the website experience is packed with intense footage, interactive moments, scenic 360 video, and palpable vertigo.

Mobile-first, the production was shot using vertical video to allow for specific interactions that further immerse users in the climb. Grab your gear, join your fellow climbers, infiltrate the building and hack the system in this exhilarating excursion to the top.

 

Spring 2016

 
 

CREDITS

 

CLIENT

Converse

 

Agency

Anomaly

 

PRODUCTION SUDIO

MediaMonks

 

CREATIVE DIRECTOr

Sam Smith

 

EDITOR

Marcus Eriksson

 

POST + DEV CREATIVE

Chris Doe